Press Relations
We are with you every step of the way, from writing press releases that attract the attention of journalists and key opinion leaders, to organizing tailor-made 360° events and collaborating with influencers to boost your visibility and sales. Our experienced team is ready to take on any challenge to maximize your brand's visibility. Our approach is both methodical and personalized, tailored to the specifics of your business sector. Press Relations are a strategic and cost-effective way to promote your company, offering an excellent return on investment compared to traditional advertising.
Our press relations strategy
Develop your reputation / Increase your credibility / Target your messages / Build trusting relationships with the media.
Our goal
To guarantee you optimal media coverage.
We work to increase your visibility, strengthen your reputation and reinforce your credibility to reassure your customers, partners and stakeholders while attracting new opportunities.
Key steps
The expertise of a press relations agency is essential to successfully navigate today's complex and dynamic media landscape, ensuring that every communication contributes to building a strong and consistent image.
We advise our clients and work with them to:
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Define the most appropriate communications strategy.
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Provide a neutral perspective on positioning.
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Identify the most relevant actions.
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Target the most appropriate media families.
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Provide media training for company representatives.
Audit & Brief
Needs assessment and analysis: to build a customized PR communications strategy that meets your objectives.
Development of a PR strategy: creation of a customized communications plan aligned with your strategic objectives.
Launch of the PR campaign
Copywriting and distribution: creation and distribution of relevant content to target media, followed by follow-ups and organization of interviews to maximize visibility.
Follow-up and organization of interviews: maintain contact with the media to maximize coverage, and organize interviews to deepen the message.
ROI analysis & press review
Debriefing: analysis of results and adjustments needed for future campaigns, with a detailed media impact report.
Our agency uses professional databases to access journalists' contact details in compliance with RGPD, establishing regular, close contact with them. Thanks to this privileged relationship, we know precisely who to contact for each media, ensuring an targeted and effective communication.
We also leverage the power of e-RP by interacting with communicators through online platforms and social networks.
We offer a personalized service to our clients, with a dedicated copywriter and at least two PR and e-RP representatives per country, ensuring attentive follow-up and effective communication at every stage of the campaign. Above all, we're passionate about what we do, which is reflected in our commitment and dedication to our clients.
Our objectives
Objective 1
Increase your visibility in the media
Objective 2
Capture the attention of your target audience
Objective 3
Develop your brand awareness
Objective 4
Promote products and services
Objective 5
Build lasting relationships with journalists
Objective 6
Strengthen your credibility
Objective 7
Defuse potential crises